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Marketing & Consulting Services

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Mergers & Acquisitions
Selling your company is much more than a business transaction; it is the means for achieving your personal and professional goals. We take the time to understand those goals and frankly communicate whether selling your company will help you meet those goals. From creating a valuation to developing a list of prospective buyers, through negotiations and due diligence, we become more than a business broker – we become your business partner. Anyone can tell you what you want to hear; we tell you what you need to know. Contact us for more information about the process of finding the right buyer for your business, or for simply determining the value of your company.
Business Review and Improvement
We can help you improve business operations, maximize profitability, and free-up key management personnel to maximize the amount of their time spent on value-added activities. Our process focuses on:

Corporate Organization
Reviewing business documents, policies and procedures

Strategic Planning
  • Outline the development of a comprehensive Business Plan, including:
    • Budgets
    • Business Objectives
    • Pricing and Positioning Goals
    • Marketing and Sales Strategies
    • Organizational Structure
    • Financial Planning
    • Profit and Growth Targets Operating Review

Operating Review
Review financial/operational information, including compensation strategies, and set clear, measurable goals.

Future Considerations
Review and revise owner exit strategy

Summary
Ask us for more information on how we can help your company to achieve higher profitability, improve operating efficiencies, and attract, retain, and develop key personnel.
New Product Placement
As any marketing textbook will tell you, building a better mousetrap will not guarantee that the world will beat a path to your door.

If you are bringing a new product to market on your own, we can help you and your staff better understand the intricacies of the promotional products distribution network, and create a sales and marketing plan tailored to your product and budget.

If you are looking for a distribution partner, we have personal contacts with many of the largest companies in the promotional products industry. Contact us for more information on how we can help you bring your better mousetrap to a worldwide marketplace.
Supplier Direct Marketing Program
This program is designed to help supplier companies market to targeted client buyers, while reinforcing the relationship with one or more of your key distributors. After completing the program you will have a marketing plan in place that includes:

  • Measurable goals with a feedback mechanism
  • Targeted audience of client buyers
  • A product or service message that you want to communicate to the buyer
  • An advertising and/or mailing strategy and schedule
  • A method for processing direct response leads and/or samples
  • A positioning message for distributors

Below is the Program Schedule and Readiness Assessment Questionnaire. The Program Schedule gives you a sense of the full scope of the program. The Readiness Assessment is the first step in the process, and it is used to help you to make an informed decision as to whether a direct marketing program is right for your company
Download the Direct Marketing Assessment and Schedule (PDF)

 

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